Snacks and Bars

Organic snacks and bars are gaining popularity by health conscious consumers. It’s important for brands to understand what motivates customers’ snack choices. Busy lifestyles mean that people have started replacing meals with snacks. The three meals a day model seems to be no more. Trends show there will be more brands focusing on healthier snack alternatives to fulfill the growing demand from today’s consumers. Millennials, for example, prefer to use treats to supplement meals due to their hectic lives, while Gen X is interested in reducing sweet snacks; and many Boomers are consciously changing their diets to become healthy.

Portable nutritious small meal

Brands are integrating superfoods into snacks in order to give consumers a quick health fix on the go.